PinnacleSports.com - Leading Online Bookmaker
PinnacleSports.com - The Smarter Way to Bet
PinnacleSports.com is an online sports betting website and online casino established in 1998, fully licensed on the island of Curacao, in the Netherlands Antilles. PinnacleSports.com was the first company to take a unique approach to sports betting, using a low commission, high limit pricing model facilitated by advanced odds-setting and proprietary risk management solutions. This enables PinnacleSports.com to offer odds which are up to 60% better value on NFL point spreads than traditional bookmakers. The company’s unique approach has earned it a special status in the world’s gambling community, and is frequented by many professional gamblers.
PinnacleSports.com offers markets on a wide selection of sports, and has clients in over 100 countries. Though its primary focus is online betting on soccer (football), NFL, Basketball, Baseball and Hockey, PinnacleSports.com is noted for offering innovative non-sports markets such as American Idol, chess, competitive eating and unusual events such as the Burning of the Goat of Gavle in Sweden.
Legal
In October 2006 the U.S. government passed the Unlawful Internet Gambling and Enforcement Act which prohibits U.S facing banks from processing transactions for online gambling operators. Though the act did not make online gambling itself illegal per se, many online online sportsbooks such as PinnacleSports.com voluntarily exited the U.S. betting market.
Unique Pricing Model
PinnacleSports.com business model is founded on mathematical principal, deriving profit from low margins and high turnover, which have led to it being described as, ‘the Walmart of sportsbooks’. The unique approach has even been adopted as a case study by the Harvard Business School.
The Harvard educated Washington Post journalist, Andrew Beyer, described PinnacleSports.com in an article on January 17th, 2007 when discussing its withdrawal from the US market as “… probably the biggest and best bookmaking operation in the world — and maybe in the history of the world.”
Casino
Although PinnacleSports.com is better known for providing outstanding value on sports, PinnacleSports.com also operates an online casino, PinnacleCasino.com. The online casino is offered as a Flash client and provides players with a 0.3% rebate on every casino game bet regardless of the outcome of the game. PinnacleSports.com publishes monthly independent auditor’s reports to support a claim for providing one of the highest payout percentage levels in the industry.
Pinnacle Literature
PinnacleSports.com does not adopt high visibility marketing strategies common with other large sportsbooks. The growth of the company and its reputation, have been achieved largely through word of mouth and viral channels. PinnacleSports.com therefore has a strong and loyal following on the dominant North American sports betting forums, where it has cultivated its appeal through the release of a weekly betting bulletin – the Pinnacle Pulse.
The Pinnacle Pulse introduces betting strategies and theories by explaining how bookmakers make money, candidly suggesting through betting strategies and wagering systems, ways for bettors to profit at its own expense or that of less astute bookmakers. The Pinnacle Pulse stands out from common marketing missives by teaching players how to exploit market inefficiencies by employing mathematical models or following disciplined betting guidelines. Though appearing contradictory for a bookmaker to expose bookmakers’ secrets, the approach seeks to underline the fundamentals of gambling thereby emphasising the value and importance of its low commission approach to sports betting. The company’s stated philosophy is to offer players – The Smarter Way to Bet.
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